 TECHNICAL MARKETING AND PROPOSAL PREPARATION
The New Challenge
Today’s rapidly changing marketplace and acquisition requirements are reshaping the program you pursue and the proposal you deliver. You face tighter budgets, fewer programs, totally new business arenas, must-win technology R&D competitions, and streamlined acquisitions. In addition, the many major mergers both in the U.S. and Europe have changed the nature of new-business acquisitions.
Add to this challenge - the requirements for using electronic commerce, the Internet, and the demand for more oral proposals, plus tightened page counts and the move toward contractor-initiated solutions with fewer customer requirements, and you have, in effect, a totally new ballgame. The proposal today is a sea change from the proposal of just five years ago. And yet, the proposal strategies internal to the proposal are timeless. This seminar has been constructed for the Year 2008 and beyond!
Why HSA’s Technical Marketing and Proposal Preparation program? Because it was conceived and developed by true proposal professionals — Hy Silver and his senior consultants. Because its methods apply to all types of competitive procurements — military and commercial, high-tech, low-tech, and non-tech.
HSA is involved in a plethora of major competitions. We perform more successful consulting, provide more in-house training, present more seminars and workshops, and have more wins than any other company in our business. Come join us for this long-awaited and unique learning opportunity — one that will fully prepare you to manage and win future competitions. |
